In our previous article, Artificial Intelligence and its Impact on People and Company Culture, we discussed the first steps of AI in corporations. Since then, technology has evolved significantly, with the emergence of generative artificial intelligence, which has brought new perspectives and challenges.

Artificial Intelligence (AI) is revolutionizing the business world, offering a transformative capability that can optimize costs, increase productivity and improve strategic decisions. Below, we explore the potential of AI, the challenges faced by companies and the best practices for successful implementation.

The transformative potential of AI

AI is often seen as a driver of business transformation. Its application in internal processes can significantly increase the competitiveness of companies, setting them apart in the market with innovation and technology that revolutionize service processes, mapping the customer journey, personalizing interactions and automating countless tasks.

In the sales sector, for example, AI, combined with well-structured data and CRM (Customer Relationship Management) systems, can generate predictive insights, personalize forecasts and recommendations, and optimize the prioritization of leads and opportunities.

The importance of data: use, security and ethics

Data is the fuel that drives the application of AI. For solutions to be developed effectively, it is crucial that the data is well structured. A large volume of data already posed challenges for companies to harmonize, structure and extract valuable insights; now, that same data is used to train AI models and predict behavior.

CRM is vital for nurturing and managing relationships with the entire stakeholder chain, making it possible to understand the customer profile, identify consumption patterns, understand preferences and know how they behave throughout the purchasing journey. In addition, data security is crucial. Ensuring that information is not leaked and that it is used ethically and with consent is fundamental to maintaining customer trust.

Practical applications of AI in different sectors

AI can be applied in various sectors, providing competitive advantages and significant results. In the telecommunications sector, for example, AI can optimize face-to-face technical visits. With an automated analysis of images sent by the customer before the visit, it is possible to identify problems that can be solved remotely, improving logistics and the operational efficiency of technicians. In the health sector, AI can help diagnose diseases, personalize treatments and centralize data between different units, building a more efficient and personalized relationship.

Preparation and good practices

For a successful AI implementation, it is crucial to carry out a detailed diagnosis of the operation. Companies that are already in the cloud, have invested in data architecture and use CRM tools are better prepared to incorporate AI. In addition, having a team of experts is essential to guide the use of AI and guarantee good security practices.

Digital transformation is an ongoing process, bringing new opportunities and challenges for companies. Implementing AI is more than just a technological upgrade, it’s a strategic revolution that, when handled well, can lead to extraordinary results: efficiency, productivity and insights for better decision-making.

Partnering with experts is key to ensuring safe and effective implementation, maximizing the benefits of AI. Everymind, a Salesforce partner, offers advanced data transformation solutions that make it possible to achieve these results.

For more details on the evolution of AI and its applications, read our article Artificial Intelligence and its Impact on People and Company Culture.